Ronald McDonald House Charities

Atlanta Ronald McDonald House Charities provides a home away from home for families with ill and injured children who must travel to receive treatment at Atlanta area hospitals.

Vicki was the creative director of a capital campaign for Ronald McDonald House. With the objective of raising 2.5M in just under 6 months, Vicki led her team in creating a public campaign that included website landing pages, 200 billboards, 30 bus shelters, and trayliners and POP displays in 300+ McDonald's restaurants.

OUTDOOR CAMPAIGN

POINT OF PURCHASE (POP)

BILLBOARDS

BUS SHELTERS

DIGITAL LANDING PAGE