HP

HP needed packaging to showcase the digital printing capabilities for the Graphic Experience Center, trade shows, and regional offices. These samples include paper wraps, pressure-sensitive labels, flexible packaging, and folding cartons. All pieces are HP Indigo digital prints.

The purpose of the beer labels is to showcase the HP workflow and customization. When a photobooth is setup, the shots are sent to servers to be converted to pdf, then sent to the WS6800 for output. Customers watch their label being printed in real time to experience the power of the workflow and the customization.

PACKAGING

PRINT COLLATERAL